Marketing Manager

PG Group

Position Overview:

The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. The ideal candidate will have a creative mindset, strong analytical skills, and the ability to lead and inspire a marketing team.


  1. Strategic Planning:
    • Develop comprehensive marketing strategies aligned with business objectives and target audience insights.
    • Identify market trends, opportunities, and competitive threats to inform marketing strategies.
  2. Brand Management:
    • Manage and enhance the company’s brand identity, ensuring consistency across all marketing channels and touchpoints.
    • Develop brand positioning, messaging, and creative assets to effectively communicate brand value.
  3. Campaign Management:
    • Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, and traditional advertising.
    • Monitor campaign performance and optimize strategies to maximize ROI and achieve KPIs.
  4. Content Development:
    • Oversee the creation of compelling content for marketing collateral, website, social media, and other channels.
    • Collaborate with internal teams and external partners to develop engaging and informative content.
  5. Market Research and Analysis:
    • Conduct market research and customer surveys to gain insights into consumer behavior, preferences, and perceptions.
    • Analyze marketing data and metrics to track performance, identify trends, and make data-driven decisions.
  6. Team Leadership:
    • Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to foster professional growth and development.
    • Collaborate with cross-functional teams to align marketing efforts with overall business goals.
  7. Budget Management:
    • Develop and manage marketing budgets, allocating resources effectively to achieve marketing objectives.
    • Monitor expenses and track ROI for marketing investments.


  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing management, with a track record of successful marketing campaigns and initiatives.
  • Strong understanding of marketing principles, including branding, positioning, and customer segmentation.
  • Excellent leadership and team management skills.
  • Analytical mindset with the ability to interpret marketing data and metrics.
  • Creative thinking and problem-solving abilities.
  • Effective communication and presentation skills.
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